A NOURISHING MEAL might appear routine for most people in Malaysia, but not so for marginalised individuals.
With the Poverty Line Income (PLI) in the country soaring from RM1,198 in 2019 to a staggering RM2,589 in 2022, it was evident that the government needed to do something to ensure food on the table for the most vulnerable.
The Menu Rahmah Programme was thus introduced earlier this year. Led by the late Salahuddin Ayub, this initiative by the Ministry of Domestic Trade and Cost of Living, in collaboration with strategic partners, aims to alleviate the cost of living, particularly for the B40 in Malaysia. Participating food and beverage (F&B) operators have committed to providing daily meals, either lunch or dinner, at a price not exceeding RM5 per meal. These meals typically include a protein source like chicken or fish, and some vegetables.
