Crafting Ideas That Sell

Crafting Ideas That Sell

6 min read
The prevalence of social media has greatly influenced people’s spending power. They don’t just rely on advertisements any longer, but rather base their purchasing decisions on the information and reviews found online, which is why today copywriters are called writers instead.
by Alexander Fernandez
Handicrafts are More than Just Knick-knacks

Handicrafts are More than Just Knick-knacks

4 min read
The handicraft industry was a thriving value-added service for Penang’s free port, but times have since changed. Previously hampered by slow production speed, the uniqueness of individual handicrafts is now threatened by mass production exacerbated by technological growth spurts.
by Alexander Fernandez &  Lim Sok Swan