THE CREATIVE ECONOMY relies heavily on transforming ambitious ideas into marketable products and solutions. In Penang, however, this sector continues to struggle for a firm footing in the state’s ecosystem.
Granted, the very nature and process of creating is not as easily understood before monetary value is affixed to it. But with a Creative Economy portfolio being recently introduced by the Chief Minister, it is hoped that a bolder and imaginative train of thought on the matter will develop.
What is a creative economy? Malaysia’s National Creative Industry Policy understands the term under the three broad categories of Multimedia Creative, Culture Art Creative and Culture Heritage Creative.