Using the Net in Urban Fishing

loading Sea Breeze's signature specialties are fresh crabs and prawns.

UPON FINISHING HER diploma studies in programming and networking in 2010, Syahifah Hawa Zamzuri returned to her hometown of Penang. During one of her beach ambles, the 22-year-old realised the potential of doing business here. The Tanjung Tokong fishing community, she noticed, relied on middlemen to dispose of their catches. That was when inspiration struck. She would learn the whole supply process. She spent the next two years going out to sea, and learning the tricks of the fishing trade from catching fish and sewing nets to setting selling prices. Syahifah began her seafood business Sea Breeze in 2012, selling her ...

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